Money Dating App

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Confirming a date on Ohlala. (Photo: Courtesy Ohlala)

Ohlala calls itself “the dating app designed to empower female users”–but others call it an escort service. Once you sign up for Ohlala, male users create date requests and list their budget. Their requests are posted for 21 minutes. When a female user accepts the man’s request, a chat opens up and both parties can agree to the terms and go on a date. While it certainly sounds Sugar Daddy influenced, the bottom of the page reads, “Ohlala is not an escort service. Escorts are not welcome.” Still, it’s hard to ignore that it has been described as “Uber for escorts.”

While it may seem like a gateway towards becoming a sugar baby, it seems similar to what people’s outside views of apps like Tinder are. People who grow tired of making endless app conversation and engaging in idle chit-chat over cocktails can turn to 3nder or Ohlala to get down to business. On The Mindy Project, protagonist Mindy Lahiri tried an app called “Pork It,” where interested parties meet immediately for sex. It’s funny, but these more aggressive apps make it seem like a not-so-pleasant reality.

Pia Poppenreiter, the CEO of Ohlala. (Photo: Laura Jost)

Disclaimer: I do not condone doing anything illegalConsider Subscribing: out. ‎MM is an upscale dating app for successful people seeking dates, serious relationships, and marriage. They can easily find other members at the same level of success. Sugar daddies and sugar babies or any other financially related relationships are forbidden on our app. MM caters to provide a safe.

Pia Poppenreiter, a Berlin-based entrepreneuer with a masters degree in ethics serves as Ohlala’s CEO. The Observer talked to Poppenreiter to find out why people confuse it for an escort service and how it’s better at making dates than regular apps.

“I think that people are really seeking convenience in certain offline encounters. Why you would originally use a dating app? To meet someone and have an offline encounter quickly. What we see is that conventional dating apps often fail to deliver that service to users,” Poppenreiter said. Ohlala delivers a date to your door–but for a price. Casual encounters can range from $150 to $350.

A woman’s view of Ohlala. (Photo: Courtesy Ohlala)

On first dates, there’s always the possibility of a power imbalance, but Poppenreiter believes it no longer exists when both parties are upfront about what they’re looking for. Ohlala labels itself a female empowerment app, but Poppenreiter doesn’t think it’s a feminist dating platform, like Bumble.

“I am more an equalist than feminist, but I believe in strong women who know what they want. I am one, myself,” she explained. Unlike, say, Match.com, Ohlala is not pretending to be for those looking for serious relationships. Poppenreiter believes Ohlala’s users are looking for “fun, for a certain period of time, where expectations are crystal clear.”

The amount daters are willing to spend on Ohlala varies, depending on the day of the week and the duration. Longer dates on the weekend tend to cost about $700 to $1,000. Still, Poppenreiter maintains that it’s not an escort service. “We are not promising any specific service that female users should perform. We are involved as to how they arrange their date–the rest is up to them,” she told us. For those who are tired of going on useless Tinder dates, Ohlala could offer the opportunity to make money while doing it…but whatever you do, don’t expect it to lead to a significant other.

After developing a dating app, you have a clear pathway for marketing and must learn how dating apps make money in different ways.

First, you need to take care of important aspects of building a dating app such as adding better features and functionality, because that will be the heart and it will be going to leave a positive impact on the environment and society.

In order to create pixel-perfect feature-rich dating apps, you should connect with the best dating app development company.

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Let’s get started with our discussion on what are the different ways to generate revenue with dating apps.

1. Subscription Model

The subscription-based business model is the best approach and must be at the top of the list of revenue generation models. How does Tinder make money? Yes, they are using a subscription-based business model.

In simple words, you need to classify app in such a way that if your users are paying money, then they should get benefited by some values like getting more profile views, more filtering options, chat instantly, and display their profile on top of the search result. In this business model, our registered users who wish to opt for premium services, they can pay a subscription for monthly, quarterly, or annually and use our premium services in the dating app.

2. Advertisement

As we all know, dating apps have a wide range of users who are spending a lot of time in the app hence definitely advertisement in the dating app would be a highly profitable option. As many business industries are attracting their audience by displaying their product or services which are related to dating apps like food, florist, gifts, beverages. So, if you have a regional-specific dating app then you can directly contact a local businessman and ask them to advertise their business on your app.

3. In-App Purchase

In the world of dating app users, there are some rich audiences who are willing to pay for special or simple one emojis, GIFs, and other kinds of things; so don’t stop them. Hence, integrate in-app purchases for your end-users & let them spend more, in this way you can earn money from your dating app In-App purchase option. Dating app like Tinder is also offering In-App Purchase to their customers, recently they came up with a new feature “Get boost to increase your matches”.

4. Adsense

AdSense advertising is one the best ways to generate money with the dating app, you just need to follow some guidelines and rules to display AdSense on your dating app. One major area you need to take is, “Adult Content” should not be there in your service menu.

5. Sending Gifts

If you’re the owner of a dating app then you can keep an option for online gifting by which you can make money. You just need to showcase attractive gift items, images & videos for your users, so they can check products within the application, and buy for their partner or you can provide your website link and redirect users.

6. Sponsored Posts Promotion

It’s really a nice approach to be an awesome, profitable, and best way to gain the popularity of your dating app. You can let other businesses post their content in your dating app who are selling products or services correlated to dating apps. In this way, you’re not just offering superior service to end customers but also you’re making money from those businesses who are willing to post sponsored content in your dating app.

7. Provide one to one coaching and advice

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As we know, many people in the world are shy and won’t be able to communicate with the opposite sex person and even they have a lack of confidence to share their feelings. In order to help those kinds of personalities, you can hire service providers who can help them to gain confidence, improve their body language, appearance, and guide them on how to impress your soulmate in your first meeting. Every service provider will showcase their own pricing and you can charge commissions to them on each successful transaction.

Let’s understand the Dating app development guide like the cost of making a dating app, ways of revenue generation and required team structure with Infographic:

Conclusion

As you’ve learned various ways of making money with the dating app, moving further you need to identify your targeted audience, region, and out of its best way to market them. If you’re facing any challenge to the market then or want to build a new dating app? please do connect with us; we would be happy to provide you with the best solution for your business.

You might also want to see one of our unique developed dating app case study – Clubluk.

FAQs

The cost of dating app development for one platform (Android/iOS) will cost you a minimum of 16,000 USD, although it totally depends on your specific requirement.

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You need to come up with something new to your future users, with the proper business models as well as find the unique niche into this dating business industry.

Building the perfect dating app is not so difficult anymore. First of all, you need to define feature and functionality of your proposed dating app you wish to go for and then after you can craft design layout for the dating app and rest of the part will be taken care by development teams like development & publishing the app on a play store and further technical support.

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The least minimum timeline requires to develop a dating app would be 400 hours for one platform although we can come up with a precise timeline based upon your specific requirement.